All worksBranding, Design
Bayan Translation — Social Media Campaign
Eighteen social posts for Bayan Translation built on one frame: a world map behind, a red sweep at the foot, and one claim with one object in each post.
- Client
- Bayan Translation (Bayan Group)
- Year
- 2025 – 2026
- Role
- Art direction, social media design
The brief
Bayan Translation sells something people only notice when it goes wrong. Its clients are law firms, hospitals, banks and multinationals, and what they buy is accuracy, confidentiality and deadlines that hold. The feed had to say that without stock-photo handshakes.
The approach
Every post uses the same frame (world map behind, red sweep at the bottom, contact bar) so the feed reads as one voice. Each post makes one claim with one object: scales for legal, a stethoscope for medical, a padlock folder for confidentiality, an alarm clock for deadlines. The principles series (communication, consistency, reliability, confidentiality, commitment) turns company values into something a procurement manager can scan.
The outcome
A post system the Bayan team can keep producing from. The company profile is published as a PDF in Presentation Design, and the stationery and roll-ups are in Print Design.
PDF · 34 pagesAlso designed for Bayan: Bayan Translation — Company Profile 2026View PDF →
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34 / 34The posts
Five service posts open the set (legal, medical, business, marketing and technical translation), followed by the principles series and campaign posts such as "23 years experts in translation" and the true-or-false contract post. The Eid al-Fitr greeting keeps the same grid with the colour taken down.
