All worksBranding, Design
Print Design — Packaging, Stationery & Outdoor
Work made to be printed: frozen-food packaging, a restaurant menu and bags, a truck wrap, stationery sets, roll-up banners, an exhibition backdrop, street posters and lightboxes. Each piece is shown as a mockup, at the scale it is actually used.
- Client
- FARMOZ, Joker, Delicious Stars, Al Hassan & Al Hussein, Bayan Group, Zed Localization, ASLAN, MOSAIC, i imagine
- Role
- Packaging design, print design, stationery, outdoor and vehicle graphics
The brief
Print has to survive things a screen never meets: a freezer door, a crowded exhibition hall, a business card handed across a table. Each piece here was designed for the place it ends up, and it is shown in that place.
The approach
Packaging leads with what a shopper reads first: product name, weight, halal mark. Stationery keeps one system across letterhead, cards and envelopes so a company looks the same on every sheet. Outdoor and exhibition pieces use large type and few words, because they are read from several metres away.
The outcome
Print-ready files for nine brands across packaging, stationery, roll-up banners, exhibition stands, outdoor posters and vehicle graphics.
Packaging — FARMOZ frozen foods
Seven packs in two formats. The minced meats come in printed chubs with the nutrition panel, barcode and halal mark on the back; the burger, chicken breast, nuggets and kofta come in 1 kg bags with a large food photograph. Colour tells the protein before you read: maroon for mutton, red for beef, gold for chicken.
Packaging — Joker
A 20-piece chicken pane pack in three colourways, with the Arabic product name large enough to read from the end of the aisle.
Restaurant print — Delicious Stars
Black and orange from the takeaway box to the drawstring bag, a menu that splits burgers, chicken and sides into torn-paper panels, and a stationery set in the same colours.
Vehicle graphics — Al Hassan & Al Hussein Group
A refrigerated delivery truck wrapped as a moving billboard, with the group name, product range and phone numbers placed to read at a distance and in traffic.
Stationery & exhibition — Bayan Translation and Bayan Group
The red Bayan sweep sits at the foot of the letterhead and runs up the side of the roll-up. Bayan Group lines up its five companies (Consulting, Translation, Group, Education, Technology) on matching roll-ups, with a curved backdrop and pop-up stand for exhibitions.
Stationery — Zed Localization
The Bayan layout in blue for the group's localization company: letterhead, business cards and a full stationery set.
Stationery & outdoor — ASLAN
Navy and gold stationery for ASLAN Innovations, then the same system outdoors for ASLAN Egypt on a beach-side street poster and a city lightbox.
Stationery — MOSAIC
A tiled mark in orange, blue and red. The tiles repeat as a pattern on the card backs and frame the letterhead.
i imagine — brand applications
The agency identity applied across laptop, tablet and phone.
