All worksBranding, Design, Video

Comaizr — Power Without Attention

A bilingual brand campaign that gave a Saudi generator manufacturer the presence of a premium brand: black, gold-lit, and always switched on.

Client
Comaizr Power Generators (Jamouh Energy Trading, Riyadh)
Year
2026
Role
Creative direction, art direction, copywriting, motion
Discipline
Branding, Design, Video

The brief

Comaizr manufactures diesel generators from 18 to 3500 kVA for contractors, factories, data centres and mega-projects across Saudi Arabia. Generator marketing usually means a product photo and a spec sheet. Comaizr wanted a brand voice that speaks to decision-makers about what really matters to them: nothing stops, and nobody has to think about it.

The approach

The line 'Power without attention' became the spine of the campaign, in Arabic and English. Every post is built on one visual rule: a single yellow generator as the only light source in a black world, whether it stands in a Riyadh construction site at dusk, a desert quarry, a server room or a boardroom. Series were written for occasions and objections: the map of the Kingdom for national reach, 1448 for the Hijri new year, the fingerprint for reliability, the kVA ladder for choosing the right capacity, and the real team photo for after-sales trust. Two vertical films carry the same look into motion.

The outcome

Nineteen posts and two reels that work as one system across Instagram, LinkedIn and X, in both languages. Comaizr now has a recognisable brand rather than a catalogue, and a template family its team can keep producing from.

Comaizr — Marketing Strategy 2026, cover pagePDF · 4 pagesThe strategy behind the campaign: Comaizr — Marketing Strategy 2026View PDF →

Campaign posts

Nineteen posts on one visual rule: a single yellow generator as the only light in a black frame, whether it stands on a Riyadh site at dusk, in a desert quarry, in a server room or outside a boardroom.

19 designs

Comaizr post: rows of yellow diesel generators, 18 to 3500 kVA
Comaizr post: glowing map of Saudi Arabia above a generator, 'power that builds the future'
Comaizr post: neon shield, 'guaranteed before you need it'
Comaizr post: generator inside a shield of after-sales icons
Comaizr post: generator with a crown on a desert quarry, 'king of tough conditions'
Comaizr post: boardroom at night, 'the best generator is the one you forget'
Comaizr post: generator in a dark server room, 'works in silence'
Comaizr post: generator outside an industrial plant at night
Comaizr post: yellow generator on black, 'power without attention'
Comaizr post: engineer reviewing plans, 'readiness starts with the right capacity'
Comaizr post: businessman on a construction site, 'choose quality from the start'
Comaizr post: container generator with crescent moon, Hijri new year 1448
Comaizr post: fingerprint of light, 'a power signature that never fades'
Comaizr post: generator with lightning, 'every project has a heart'
Comaizr post: monitoring screen with heartbeat line, 'the generator's pulse'
Comaizr post: generator on wet asphalt, 'because your business doesn't wait'
Comaizr post: kVA ladder over a night skyline, 'your power grows with you'
Comaizr post: the Comaizr team on site, 'a team ready until handover'
Comaizr post: generator and truck at a Riyadh warehouse, 'your project doesn't wait'

Films and reels

Two vertical reels carry the same look into motion. Four more Comaizr films (an English brand film, Saudi National Day, Eid al-Adha and the World Cup) are in Motion Graphics.

2 films

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