Pure Herb — Ten Products, One Voice

Pure Herb sells supplements and personal-care brands online in Saudi Arabia, from a children's growth syrup to effervescent vitamins and intimate-care products. Each brand arrives with its own packaging and colours. The store needed a steady stream of social content that gives every product a clear identity while the feed still reads as one shop.

Every product got a small world of its own: a colour, a setting and a tone that match who it is for. Warm sunlight and a giraffe height chart for ArgiGrow; soft pink and family moments for Ovalive; fruit, splash and colour-coded tubes for the eight Fawarvit flavours; black, light and texture for Pure Love. For the films, packs became characters — a bottle that talks at the breakfast table, a shampoo that steps out of the shower — a device that is friendly, memorable and easy to repeat across the range. Landing pages were designed for the two hero products so the campaign converts, not just entertains.

Twenty-three designs, two long-form landing pages and seventeen films across ten products, all in Arabic for the Saudi market. The store now has a repeatable format: when a new product arrives, it gets its colour, its character and its set of posts inside the same system.