Fifteen Real Estate — Campaign & Expo Films

Fifteen Real Estate markets and sells property across Egypt, and it also puts its name on the exhibitions where buyers and developers meet. That is two jobs at once. The social feed has to make a brokerage feel like a developer-grade brand, month after month. The expo work has to fill a specific hall on a specific weekend, then keep paying off once the doors close. Both had to read in Arabic and in English, on a phone, in under two seconds.

One rule holds all of it together: gold light on black, and one idea per frame. In the campaign that means turning a promise into a single object you can read at a glance rather than a paragraph nobody finishes. For the expos the same grammar moves: a key visual first — Stanley Bridge at sunset inside the Alex Scape ring — then a film for each stage of the weekend. Announce the dates. Invite people in. Walk the stands so the hall feels worth the drive. Shoot the floor on the day. Recap it afterwards, because the recap is what sells the next edition.

Seventeen designs and ten films that read as one brand, from a scroll-stopping post to a stage announcement. Cairo Scape 2024 and Alex Scape 2025 each came away with a complete campaign arc and a footage library, and Fifteen came away with a template family its own team can keep producing from.