All worksDesign, Motion Graphics, Video
Selected Films — Ads, Motion & Idents
Thirty short films for brands in Egypt and Saudi Arabia — retail ads, travel, campus films, motion-graphics explainers, occasion spots, sport packaging and logo idents — grouped by what each one was made to do.
- Client
- Various brands across Egypt and Saudi Arabia
- Year
- 2023 – 2026
- Role
- Art direction, motion design, editing, compositing
- Discipline
- Design, Motion Graphics, Video
The brief
Not every job is a full brand build. A supermarket needs a delivery offer live by Thursday. A water utility needs five large numbers to land in thirty seconds. A school needs an Eid greeting that doesn't look like every other Eid greeting posted that morning. This is the work where range actually shows, and it is usually the part of a portfolio that disappears into one mixed showreel where nobody can find anything.
The approach
So there is no showreel. The films are sorted by the job they were hired for, and each one sits here whole, in its own frame, with the client and the occasion in its title. A retail client can watch three supermarket spots back to back. A utility can go straight to the explainers. Vertical films keep their 9:16 shape inside a phone frame instead of being cropped or letterboxed into a wide player, which is how they were made to be seen, and only one plays at a time so the page stays quiet until you ask it not to be.
The outcome
Thirty films in eight groups, from a fifteen-second delivery offer to a seventy-second event film, covering FMCG, tourism, education, utilities, agency, occasions, sport and identity — and a structure that makes any one of them findable in two clicks.
Retail & FMCG
Ads that have to sell something specific by a specific date: an offer, an app, a product on a shelf. Babylon Supermarket runs as a three-part series — the range, the app, the delivery offer — so the three spots reinforce each other instead of competing. Cubes and Levon are single-product films; the Al Hassan & Al Hussein app film is built around a character so the download prompt has something to hang on.
Travel & tourism
Footage-led films where the job is to make somebody want to be there. Sambo Divers is cut from Red Sea reef footage and carried by one line. The two Wathiq films take the opposite route: the product is a ride, so the films sell the feeling of arriving — a quiet street at night, and the Haram at the end of the journey.
Education & campus
Films for schools and universities, where the audience is two audiences at once: the student who wants it to look exciting and the parent who wants it to look serious. Career Day and the graduation ceremony are shot on the day; the World Health Day film is illustrated so it can go out on a fixed date without a shoot.
Motion graphics & explainers
Where there is nothing to film — a pipeline network, a national initiative, a delivery service — the film has to be built. The two Water Transmission Company pieces turn infrastructure figures into something a viewer can hold: 485 projects, 776 strategic reservoirs, more than 10,100 km of pipeline. The Saudi Green Initiative film and the Pure Life explainer use the same approach with lighter, illustrated worlds.
Brand & agency reels
Short reels whose whole job is to survive the first second of a scroll. The i imagine reel opens on a question; the Yaqoot & Zumurod services film lists what the company does without turning into a slide; the kinetic-type reel is the pure version of the problem — no footage, just rhythm and one red accent.
Occasions & national days
The hardest brief in the region: everyone posts on the same day, so the only way to be seen is to look unmistakably like yourself. Each of these keeps its own brand world — KnowledgeCity, Al Jouf International Schools, Domiatec, Al Hassan & Al Hussein, Garoub & Associates — and the GCC Commercial Arbitration Centre honour film is the formal end of the same range.
Sport & broadcast
Broadcast-register work for the Saudi First Division League: the trophy reveal for the 2025 Yelo League season, and the on-air package around an interview with Dr. Talal bin Abdullah Al-Omairi. Different jobs, same requirement — it has to hold up on a large screen next to live football.
Logo idents
Five to ten seconds to give a static logo a character. The KnowledgeCity Schools ident builds its mark out of light on navy; the Kalam Future ident does the opposite, assembling from a single point in a dark field. Both are cut to end on a clean, reusable hold frame.